"If you build it, they will come," said many a soon-to-be-disappointed investor.
At AM, all owned media content development includes promotion, distribution and analysis from the start.
Before a script is written or a camera is touched, we challenge our clients to create their own science. How will you define success? And how does the new content fit within your larger media strategy?
If you can’t define your own picture of success, all efforts to analyze your investment are meaningless. Really, what does it matter if your time on site is “above industry standard” or you achieved "44 percent viewership growth?" Are 10,000, or 100,000, or 10,000,000 "likes" really something to celebrate?
Maybe. Maybe not. The question is whether you can tell the difference.
We believe that you should have insight well beyond the performance of singular pieces of content. In order to apply meaning to statistics, you have to be able to analyze the entire universe of your media investment, from promotion and distribution efforts to ongoing content development.