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Focus

Our capabilities are broad but our focus is precise – we draw the straight line between A and B.

Everyone knows that efficiency and effectiveness are key tenets of strategy, but where many ad agencies fail is defining the "A" and "B." We begin each partnership with our clients by identifying first who they are, and second who their most influential audience is – the people who are most invested in their brands. This is done through research initially and then on an ongoing basis with data, targeted original video programming, and our own proprietary media platform which allows for targeted digital distribution.


Audience Purification

We begin every partnership by deeply understanding your most valuable audience. In some cases, you may not know who these people are, and we will start by defining them for you. You also may think you know and be surprised by what we find.

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Strategic Development

While every partnership is unique, we begin all relationships by developing a sound understanding of your business. This not only allows us to plan for who you need to reach (both short and long term), but it allows us to form a big-picture strategy that can be upheld over the course of the relationship.

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Video Programming

No one knows your story like you. So why let someone else tell it?

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Digital Distribution

Mainstream, traditional outlets have forever held a monopoly over a brand’s ability to successfully distribute a message. But the nature of influence has changed.

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