No one knows your story like you. So why let someone else tell it?
We aren’t talking about generic corporate videos or even product overviews. Your most important audience already gets it. They’re ready for more.
Content shouldn’t just advertise your product. It should become a product itself. Serve an underserved audience: Give the people you care about most something they can’t get anywhere else.
For 20 years, we’ve avoided the one-off-video, branded-content world and created our own product of programming.
Whether it’s short-form instructional videos or episodic programming, give your audience content they can’t get anywhere else.
Video programming is one of the most effective ingredients in a trusted relationship: When you are the sole provider of a message your most valuable audience wants, you deliver them value.