Office: Oklahoma City
Jeanette Elliott is a Tulsan and third-generation Oklahoman. As an EVP/Creative Director and long-time stockholder/board member, she has been a strong creative force at Ackerman McQueen for 35 years.
She gained expertise in cheese for the U.S. division of Food and Wines from France. Her concept to win the wine/spirits business – using French fashion styles to describe French wine regions/styles led to Paris. Top French fashion designers joined in: Sonia Rykiel, Thierry Mugler, Jean-Paul Gaultier and others lent their collections for fashion shoots. The campaign grew to include Canada. Related French brands and projects also followed – specific cheese categories, French wine regions.
Elliott's Oklahoma Native America theme and campaign for Oklahoma Tourism & Recreation was adopted for use on the AM-designed state car tags. The campaign won more than 100 national and regional awards, including the marketing world's top honor, the Effie.
Sheraton Hotels, Pizza Hut and Droste chocolate were early clients. Her creative leadership of Six Flags Worldwide saw it grow from three U.S. parks in two states to 39 parks in six countries. The most fun was naming giant roller coasters.
In Oklahoma, enduring branding has been a forte: "The Most Challenging Healing" for INTEGRIS Health, "Loyal/historic towns" for BancFirst and "United We Thrive" for the Chickasaw Nation. "Positive Energy" for OGE and "Let Your Heart Race" for Remington Park are other favorites.
She marketed the arts and arts education in several seminal state campaigns. For Allied Arts, "I am an Allied Artist," the OK City Card and logo are still in use. A longtime Allied Arts Executive Committee member, today she serves on the Executive Committee of OKC Ballet.
Elliott has received the Governor's Arts Award for the State of Oklahoma, the Byliner Award from Women in Communications and the AAF Silver Addy for career contributions. In 2015 she was named a Creativity Ambassador for Creative Oklahoma.
She earned a B.A. in advertising from the University of Oklahoma and is married to architect laureate Rand Elliott, FAIA. The couple generously support many Oklahoma nonprofits.