We analyze brands as media companies,
covering how effectively businesses and
individuals control a narrative.

Our mission is to showcase great
storytelling as the root of influence.

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2016

Senior Star

Fourteen communities across six states celebrating the legacies of their residents.

We began working with Senior Star in 2015, but we’ve shared close ties to founders Bill and Bob Thomas for much longer. The Thomas twins created the company in 1985, growing the organization to more than a dozen communities across six states. Senior Star provides industry-leading expertise in each level of care, from independent to assisted living, as well as innovative solutions for memory support residents.

Senior Star’s mission is to provide renewed purpose—emotional connections for a happier, healthier, exciting new place in life. Their story has been captured through long-form content not only through the lens of their associates, but most importantly, the residents themselves.