Welcome to the next Great American Road Trip. Adventure Road is our shared effort with the Chickasaw Nation, born in March 2015, to brand the 130 miles of highway between the Red River and Oklahoma City. Over 220 unique partners signed on, and the numbers are growing daily.
As a fully integrated marketing campaign, Adventure Road dominated television and outdoor boards in Oklahoma and Texas. We reached millions of households and inspired countless roadtrips with our advertising presence. The website, made in house from the ground up, features stunning photography and video and has garnered a large following of visitors daily – and we're only getting started.