BancFirst came to us in 2004 with a vision of promoting their different bank locations across the state of Oklahoma, including Edmond, El Reno and Yukon among others. Each community has a rich history, and in BancFirst, an institution that was loyal to it. But that sense of steadfast, local service needed to be communicated.
We developed a series of commercials using animated paintings of the BancFirst locations telling these histories with the tagline "Loyal to Oklahoma, Loyal to You." As the campaign has progressed, several more prominent members of the Oklahoma community have become involved with the ads including NBA players Russell Westbrook and Steven Adams.