Ocean Dental's system is built on a Medicaid model that brings high quality dental care and treatment to underprivileged socioeconomic groups. But that's only half the battle: when kids are afraid of the dentist, getting care is difficult no matter the cost.
Since 2009, we have worked with Ocean Dental to get those kids through the door for the care they need. We developed the For Kids, For Parents, For Fun message using strategically placed media with their most powerful influencers: the kids themselves. Ocean Dental has since grown their overall footprint to 28 clinics across seven states.