In the aftermath of the April 19, 1995 bombing of the Alfred P. Murrah Federal Building in Oklahoma City, the community called for an appropriate memorial. Today, all who visit the Oklahoma City National Memorial & Museum come to remember those who were killed, those who survived and those changed forever.
We first worked with the Oklahoma City National Memorial & Museum in 1999. Our 168 Days public service campaign was created to remind the nation about the event, to remember the people who died and to give the general public an opportunity to donate toward the memorial’s construction. Television and radio spots, as well as newspaper inserts, outdoor ads, T-shirts, bumper stickers and an official logo were included in the effort.
In May 2016, we began working with the Memorial again in an effort to further establish a cohesive brand presence through creative services, media planning and media placement.