Our work with the Oklahoma State Treasurer's Office began in January 2015 with the 529 College Savings Plan, encouraging Oklahoma families to set aside funds for their children's and grandchildren's future college costs. With the 529 campaign, we created a series of television ads strategically targeted to Oklahomans in key markets.
In July 2015, the State Treasurer's Office came to us with a new task. Over 900,000 Oklahomans are owed a share of $585 million in unclaimed property and simply don't even know it — and that's where we come in. An out-of-the-box television campaign debuted in February 2016, supported by a custom web landing page, logo development, targeted display ads, online videos and social media presence.